social media montreal

Counting is not Analysis, Ignite Montreal presentation by Michael Boyle

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10 Reasons Why Software Project Estimates Fail
Think about the web and software projects you’ve completed. How many were delivered on time and on budget? How many estimates were accurate? IT projects are notorious for over-running, and here are several reasons why it occurs… -more-

Local Search Ranking Factors – 2010
This study will help small business owners confused by Local Search, or those strapped for time, to prioritize their marketing efforts. -more-

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‘Activity Streams’ Will Be the Glue of Your Online Life
A developing standard for exchanging social information is being tested by Microsoft, Google, and Facebook. – more -

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How Does Twitter Grader Calculate Twitter Rankings?
The most common question I get at grader.com is about how the Twitter Grader algorithm (and associated rankings) works. -more-

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Apple comes between client and agency with iAd: Tribal DDB CEO
The CEO of Tribal DDB told Mobile Marketing Forum attendees that he is concerned about Apple’s walled-garden approach and that the company is stepping between the client and the agency with iAd. More–>
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The four most dangerous letters in business More–>
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Building a powerful personal network is more about farming than hunting.
Entrepreneurs are spending too much time on online social media and have unrealistic expectations about results More–>
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The Dark Side of Phone Apps
As smartphones and the applications that run on them take off, businesses and consumers are beginning to confront a budding dark side of the wireless Web.
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Dynamo power to recharge handsets
Mobile phones can now be recharged while riding a bike.
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An inspiring look at how the tablet could revolutionize publishing.

PBS MediaShift: Social Media Marketing
“It’s important to remember, that the proverbial conversation defining Social Media is much bigger than any one network or any one voice. It’s the distribution of dialogue and the democratization of content creation and publishing that has equalized influence.
The resulting conversation, both on and off camera, was refreshing, informative and inspirational.”

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The Dark Side of Customer Development and Lean Startups
“Customer Development and the Lean Startup offshoots of it are the latest tech startup fads. The ideas have some kernels of truth, but they are taken as gospel by web entrepreneurs instead of taken as tools in the toolkit that are appropriate in some instances and not appropriate in others.” -More

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Entrepreneurs: Stop Innovating, Start Minnovating
If we want more entrepreneurs, stop worrying about jumpstarting innovation. Focus on “minnovation.” -More

Discussion night: “What do your customers experience?”
“It seems an innocent question to ask: how do we know when our designs are successful? How well do we know the users of our web applications, so that we can design an engaging experience? What methods can we employ in a design process that will help us to continually understand our customers’ mindsets? What is the true value of user experience (UX) design? ”

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Chris Brogan shares his advice to businesses starting with social media. -More…

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Twitter vs. Foursquare?
“As 2009 draws to a close, with Twitter undoubtedly this year’s media darling and Facebook continuing on its path to global domination, you may wonder which social-media service will become tech’s poster boy in 2010.” -More

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Toys“R”Us makes ambitious play for mobile commerce
Toys”R”Us Inc. is ramping up its mobile shopping capabilities with a new mobile Web site and two applications. -More

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10 Essential Online Tools for Your Startup
“Finding the tools you need when you first start a new business can be difficult, but luckily there are more and more web applications to ease some of that pain.” -More

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Measuring Social Media ROI: Why it fails
“Recently, I was invited to give a talk to a small group of managers about KPIs (Key Performance Indicators) used to measure social media (SM) campaigns.” -More