Out of the Stream – Nov 30 to Dec 4

November 30th, 2009 Brent No comments



PBS MediaShift: Social Media Marketing
“It’s important to remember, that the proverbial conversation defining Social Media is much bigger than any one network or any one voice. It’s the distribution of dialogue and the democratization of content creation and publishing that has equalized influence.
The resulting conversation, both on and off camera, was refreshing, informative and inspirational.”

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The Dark Side of Customer Development and Lean Startups
“Customer Development and the Lean Startup offshoots of it are the latest tech startup fads. The ideas have some kernels of truth, but they are taken as gospel by web entrepreneurs instead of taken as tools in the toolkit that are appropriate in some instances and not appropriate in others.” -More

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Entrepreneurs: Stop Innovating, Start Minnovating
If we want more entrepreneurs, stop worrying about jumpstarting innovation. Focus on “minnovation.” -More

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Out of the Stream – Nov 23 to Nov 27

November 23rd, 2009 Brent No comments

Discussion night: “What do your customers experience?”
“It seems an innocent question to ask: how do we know when our designs are successful? How well do we know the users of our web applications, so that we can design an engaging experience? What methods can we employ in a design process that will help us to continually understand our customers’ mindsets? What is the true value of user experience (UX) design? ”

ux montreal meetup from brentfbarrett on Vimeo.

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The Secret Of Whuffie For Entrepreneurs With @MissRogue Tara Hunt

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Chris Brogan shares his advice to businesses starting with social media. -More…

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Twitter vs. Foursquare?
“As 2009 draws to a close, with Twitter undoubtedly this year’s media darling and Facebook continuing on its path to global domination, you may wonder which social-media service will become tech’s poster boy in 2010.” -More

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Toys“R”Us makes ambitious play for mobile commerce
Toys”R”Us Inc. is ramping up its mobile shopping capabilities with a new mobile Web site and two applications. -More

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10 Essential Online Tools for Your Startup
“Finding the tools you need when you first start a new business can be difficult, but luckily there are more and more web applications to ease some of that pain.” -More

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Measuring Social Media ROI: Why it fails
“Recently, I was invited to give a talk to a small group of managers about KPIs (Key Performance Indicators) used to measure social media (SM) campaigns.” -More


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Out of the Stream – Nov 16 to Nov 20

November 16th, 2009 Brent 1 comment

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The 7 Harsh Realities of Social Media Marketing More…

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“There aren’t enough hours in the day for all the chores that social media puts in front of us.” More…

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How to Market Your Business With Facebook
“A growing number of businesses are making Facebook an indispensible part of hanging out their shingles. Small businesses are using it to find new customers, build online communities of fans and dig into gold mines of demographic information.” More…


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Out of the Stream – Nov. 9 to Nov. 13 2009

November 9th, 2009 Brent No comments



“How to Use Google Wave For Collaborative Conference Notes and Conversation”

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TechCrunch says Google will acquire voice-over IP tech provider Gizmo5 for $30 million in cash.
More…

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The 7 Habits of Miserably Failing Web Developers
“OK bad Stephen Covey references aside, we developers can often fail into bad habits while slammed with coding that eventually stop us from reaching our full potential. While some habits can help us speed up our work, others (like stuffing my face with candy as I type…) can do harm to both our business and personal life. Let’s put down the halloween candy and look at some of the bad habits you can develop in your coding life.” More…

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The Stupidest Article About Social Media Ever
“Social media is changing the entire universe, and someone might have sent you this article because you “don’t get it.” More…

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Calacanis: Here’s How Bing Can Kill Google And Shut Murdoch Up Once And For All
“How Bing might actually be able to gain some serious market share against Google” More…

How many golf balls can fit in a school bus?
Answers To 15 Google Interview Questions That Will Make You Feel Stupid (GOOG) More…

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Out of the Stream – Nov. 2 to Nov. 6 2009

November 3rd, 2009 Brent No comments


Out of the Stream” is a collection of blog posts and tweets that caught my attention this week.

John Pozadzides on Woopra, Taking on Google, and the Future of Real-Time Web Analytics
Have you ever wanted to see who is on your web site at any given time? I’m not talking about the number of page views that your web site got this month. I’m talking about now, right now. Well, Woopra might be able to help. More…

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Wired Wednesdays – February 11th 2009: Mark Evans

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Ten Things Social Media Can’t Do
“Amid the endless pronouncements about social media — often shortened to “social” these days by consultants trying to sound like they know what they are talking about — is the reality that social media is not a solution, or a sure bet.” More…

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13 Ways to Network Beyond Facebook and LinkedIn
But, for the typical small business, there may actually be some equally important social networks you may not be so familiar with. More…

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The biggest ecommerce lies and how to avoid them
I am amazed at some of the advice I read about building successful ecommerce sites. I seriously wonder who writes this stuff! In this post I debunk 5 common myths. More…

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Ten Things Social Media Can’t Do
Amid the endless pronouncements about social media — often shortened to “social” these days by consultants trying to sound like they know what they are talking about — is the reality that social media is not a solution, or a sure bet.
More…

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“Mobile is not a mass shared experience. It’s an individual experience” More…

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LinkedIn Is Getting a Redesign
“Business social network LinkedIn, fresh off its milestone of 50+ million users, is now getting a makeover, and it definitely changes the way you use the social media website.” More…

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Barnes & Noble Sued Over Nook Design More…

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Could the Web Run Out of Addresses By 2010? More…

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The Philippines’ SMART Communications Launches Mobile Social Media Service with Amdocs ChangingWorlds More…

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Gary Vaynerchuk’s Crushit Launch in Montreal

October 31st, 2009 Brent 1 comment


Excerpts from Gary Vee’s crushit launch at Indigo
Best Gary Vee quote: “I banged this book out in 2 seconds.”



Akoha “crushes” Vaynerchuk with a mission
Aimee Davison and Brent F. Barrett presented Gary Vaynerchuk with a “Thank you” Akoha mission for inspiring us with One Hundred Jobs and The Story Factory. Nerves led me to refer to Akoha as “A virtual reality game” oops.





The future of Vayner Media… sort of

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Out of the Stream – Oct. 26 to Oct. 30 2009

October 26th, 2009 Brent No comments

Out of the Stream” is a collection of blog posts and tweets that caught my attention this week.

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@Mile_End_Media
We are hosting the Internet Marketing Conference coming to Montreal – February 24th and 25th 2009.
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Raising The Bar On Social Media Metrics
Social media initiatives cannot be allowed to devolve into direct sales efforts. The early adopters are right to point out that traditional media’s “audit” style metrics are falling off a cliff.
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Coke Weighs in on Earned Media ROI – eMarketer
Carol Kruse develops interactive marketing programs and experiences for Coca-Cola’s global brands around the world. Here, Ms. Kruse discusses Coke’s use of digital media and marketing and the evolution of social media.
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Sage Social Media and Blogging Advice for SMBs From the Experts
“Given that there’s a track dedicated to SMBs, and experts constantly roaming the halls, I thought it wise to seek out some of today’s top thinkers and get them to share specific tips and advice for small businesses.”

It’s Official. Google Wave to Get Its Own App Store (with potentially more than just apps)
James Glick attended the Google Wave GTUG (Google Technology User Group) meeting in London yesterday and came away with a few interesting nuggets of information regarding the future of Google Wave.


Some people are better than others
Don’t treat people the same, find the ones that matter more to you, and hug them.

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Out of the Stream – Oct. 19 to Oct. 23 2009

October 21st, 2009 Brent No comments

Out of the Stream” is a collection of blog posts and tweets that caught my attention this week.

Bantam Live launched its public-beta at TechCrunch’s Real-Time Stream event on the Fox Theatre in Redwood City. The Bantam beta is a taste of what’s to come… Read more…

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Can We Please Stop Whining About The Death Of Journalism Already?
You can’t go anywhere online these days with being affronted by yet another hand-wringing essay, speech, or diatribe about how screwed we will all be when “journalism” disappears – Read more…

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Are You Feeling Mad At The World? Let Me Introduce You To Muttr.
Everyone has those days. Those days when you can’t express how angry you feel. Well now you can give it your best shot with Muttr.

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Seth Godin Interview: SOTB 2009
As part of the State of the Blogosphere 2009 interview series, Technorati/Blogcritics publisher Eric Olsen spoke with Seth Godin, bestselling author, speaker, founder of Squidoo, and writer of the most popular marketing blog on the planet. – read more…

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Exclusive: Guess Who Else Is Coming to Dinner? Twitter-Microsoft Bing Deal Confirmed, But So Is Facebook and Bing
In a stunning one-two punch, Microsoft will announce separate nonexclusive deals today with both Facebook and Twitter to integrate their real-time feed of status updates into the Bing search service. – Read more…

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Out of the Stream – Oct. 11 to Oct. 16 2009

October 15th, 2009 Brent No comments

Out of the Stream” is a collection of blog posts and tweets that caught my attention this week.

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@Mile_End_Media
We are hosting the Internet Marketing Conference coming to Montreal – February 24th and 25th 2009.

The first live streaming reading by @onehundredjobs of “Where the WIld Things Are” by Maurice Snedak at www.thestoryfactory.net
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Bloggers
The Myth of ‘Great Content’ Marketing Itself
(hat tip to @julien from his blog in over your head)
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Twitter
Always wanted to talk to Houdini, Marilyn Monroe, Elvis, John Lennon, Kurt Cobain or Michael Jackson? Well, now you can, and via Twitter no less. This Friday (October 30th) Medium Jayne Wallace is hosting the world’s first interactive Twitter Séance aptly titled ‘Twéance’.
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Social Media Marketing
What’s Wrong With Social Media Marketing Strategy

SMB’s, Social Media and Reality – Marketing Pilgrim
“My experience with SMB’s that are not engaged (which I will very unscientifically peg at the very large majority of the total SMB marketplace) is that they are light years away from getting involved with social media for real.”

Business Book Summary #20: “Crush It” by Gary Vaynerchuk

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Conferences

Le Web
Over 1800 participants from 30 countries in Paris for the #1 European Internet event

E-Patient Connections 2009
Reach Empowered, Digital Health Consumers with Innovative eMarketing and Social Media

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Best Tweets 09/29/09

September 29th, 2009 Brent No comments

@mtlmetronews
Montreal’s Bixi bike-sharing service testing seven-speed version.

@OgilvyWW
RT @creativitymag:
Coke Zero’s animation extravaganza via Ogilvy Argentina and Passion Picture’s Pete Candeland

@mashable
3 New Facebook Strategies for Building Your Personal Brand

@susanorlean
I haven’t used Microsft Word in so long I can’t remember how to do anything — even close a file. I used to do it with my eyes closed.

@garyvee
Celebrity wines on display on NEW WLTV
Lil John and Dan Aykroyd’s wines are on display, this needs to be passed on

@mitchjoel
Contrary to popular belief, people will pay for news online

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